Does Samsung have Augmented Reality? The Truth You Need to Know


Augmented reality (AR) is a technology that enhances the user’s perception of the physical world by overlaying digital information on top of it. With the rise of AR, many companies are exploring how they can use this technology to enhance their products and services. Samsung, one of the world’s leading electronics manufacturers, has been at the forefront of AR development. In this article, we will explore whether Samsung has augmented reality capabilities, and if so, what they are and how they are being used.

Samsung’s Augmented Reality Capabilities

Samsung has been working on AR for several years now. One of their most well-known AR projects is the Galaxy Gear smartwatch, which includes an AR feature called "Glance." Glance allows users to view notifications and other information on their wrist without having to look at their phone. This feature uses a combination of sensors and software to track the user’s movements and provide relevant information in real-time.

Another example of Samsung’s AR capabilities is their "AR Emoji" feature, which was introduced with the Samsung Galaxy S9 smartphone. This feature allows users to create personalized AR emojis that can be shared on social media platforms. To create an AR emoji, users simply take a selfie and then use the phone’s camera to capture their facial expressions. The software then generates a 3D model of the user’s face and overlays it with digital elements to create a unique AR emoji.

In addition to these examples, Samsung has also been working on other AR projects, including smart mirrors, AR-enabled home appliances, and even AR-enhanced cars. These projects are still in development, but they demonstrate Samsung’s commitment to exploring the possibilities of AR technology.

The Benefits of Augmented Reality for Samsung

There are several benefits that Samsung could gain from incorporating AR into their products and services. For one, AR can provide users with a more immersive experience, which can help to differentiate Samsung’s products from those of its competitors. This can be particularly beneficial in the smartphone market, where consumers are increasingly looking for unique features and experiences.

AR can also help Samsung to improve the usability of their products. By providing users with real-time information and notifications, Samsung can make it easier for them to interact with their devices and stay connected. This can be particularly beneficial in the case of the Galaxy Gear smartwatch, which is designed to be used on the go.

Finally, AR can help Samsung to create new revenue streams by enabling them to offer new products and services that are not currently available. For example, Samsung could use AR to create virtual try-on experiences for their clothing line, or they could use it to provide customers with personalized home design consultations.


In conclusion, Samsung does have augmented reality capabilities, and they are using this technology in a variety of innovative ways. From smartwatches to smart mirrors, Samsung is exploring the possibilities of AR and looking for ways to incorporate it into their products and services. While there is still much work to be done in this area, Samsung’s commitment to AR development is clear, and we can expect to see even more exciting AR projects from them in the future.