The Art of Creating Viral Games: A Guide for Game Art Developers
In today’s digital age, creating viral games has become a vital part of the game development process. With millions of players vying for attention and engagement, game art developers must know how to create games that not only capture the imagination but also spread like wildfire across social media channels. In this article, we will explore some tips and best practices for creating viral games, as well as real-life examples of successful game art development.
Why Viral Games Matter
Viral games have the potential to reach millions of players and generate significant revenue for their creators. These games often become cultural touchstones, with players sharing them on social media platforms such as Facebook, Twitter, and Instagram. As a result, viral games can spread quickly, attracting new players and generating buzz around the game’s brand.
How to Create Viral Games
- Keep it Simple
One of the keys to creating viral games is to keep them simple and easy to understand. Players should be able to pick up the game quickly and start playing without needing extensive instructions or tutorials. A great example of this is the popular mobile game "Angry Birds," which has become a cultural phenomenon with its addictive gameplay and simple, colorful graphics.
- Make it Fun
Another crucial element of creating viral games is to make them fun and engaging. Players should feel entertained and challenged as they progress through the game. To achieve this, consider incorporating elements of competition, surprise, or challenge into your game design. For example, "Candy Crush Saga" uses a combination of matching puzzles and time-limited challenges to keep players engaged and coming back for more.
- Make it Shareable
A key factor in creating viral games is making them shareable across social media platforms. Consider incorporating social sharing features into your game design, such as the ability to share progress on Facebook or Twitter, or to challenge friends to beat your high score. This can help generate buzz around the game and encourage players to invite their friends to join in.
- Keep it Updated
Finally, to keep players engaged and coming back for more, consider regularly updating your game with new content or features. This can help keep the game fresh and exciting, and may also encourage players to share their progress on social media, further spreading the game’s reach. For example, "Fortnite" has become a cultural phenomenon in part due to its regular updates and events, which keep players engaged and coming back for more.
Real-Life Examples of Viral Game Development
1. “Pokemon Go”
One of the most successful viral games of all time is "Pokemon Go," which has become a cultural phenomenon since its release in 2016. The game uses augmented reality (AR) technology to allow players to catch and train virtual creatures in real-world environments, making it both fun and engaging for players of all ages.
2. “Among Us”
Another viral game is "Among Us," which has become a cultural sensation since its release in 2018. The game involves players working together to complete tasks on a spaceship while trying to identify and remove imposters among their crewmates. The game’s combination of teamwork, strategy, and social interaction has made it both fun and engaging for players of all ages.