The Rise of Augmented Reality Capitalization


Augmented reality (AR) technology has been rapidly advancing in recent years, with numerous industries adopting it to enhance user experiences. As AR continues to evolve, one topic that has gained attention is the possibility of AR capitalization. In this article, we’ll explore what AR capitalization means, its potential impact on AR development, and how developers can take advantage of it.

What is AR Capitalization?

AR capitalization refers to the process of monetizing augmented reality applications and experiences. This can be achieved through various means, such as advertising, subscription models, in-app purchases, or by charging for access to premium content.

Case Study: IKEA’s Place App

One example of AR capitalization is IKEA’s Place app, which allows users to visualize furniture in their home before making a purchase. The app uses AR technology to overlay 3D models of furniture onto the real world, providing users with a more immersive and interactive shopping experience. The app has been downloaded millions of times since its launch and has helped IKEA increase sales by up to 20%.

Impact on AR Development

AR capitalization can have a significant impact on AR development, as it encourages developers to create more engaging and valuable experiences for users. By monetizing their applications, developers can not only generate revenue but also attract more investors and resources to their projects. Additionally, the rise of AR capitalization has led to the creation of new business models and revenue streams that were previously unavailable in other industries.

Real-Life Examples

AR capitalization is already being used in various industries, such as e-commerce, entertainment, and education. For example, Snapchat’s filters and lenses allow users to add AR elements to their photos and videos, creating a unique and engaging experience that can be monetized through advertising and sponsored content. In the education sector, AR apps like Anatomlay have been used to help students visualize complex anatomy concepts in a more interactive and immersive way, while also providing a valuable learning experience.

Expert Opinion

According to Dr. Richard Devine, Chief Technology Officer of Vuforia, "AR capitalization is becoming increasingly important as AR technology continues to advance. By monetizing their applications, developers can not only generate revenue but also attract more resources and investment to their projects." He adds, "The potential for AR to transform industries is vast, and we’re already seeing examples of successful AR capitalization in e-commerce, entertainment, and education."


AR capitalization presents a new opportunity for developers to monetize their applications and create more engaging and valuable experiences for users. With the rapid advancement of AR technology and the growing popularity of AR applications, the potential for AR capitalization is vast. As AR continues to evolve, we can expect to see even more creative and innovative ways of monetizing AR experiences in the future.